A few weeks ago, I was walking down the street sporting my ‘Data is the New Bacon’ Cloudera t-shirt. A woman approached me commenting on the shirt, saying, “That is so true! Every month my family and I fight about who is using the most data.” I quickly realized she mistook ‘data’ on my shirt to be about her Verizon Wireless cell phone plan’s data allowance, rather than big data. This got me thinking, what do people associate data with?
Big Data should always be in the back of your mind. Period.
Whether you are in IT, Finance, Marketing, or Operations, big data is at the heart of everything, and can help everyone. It has grown into more than just statistical analysis, there is real-time streaming data that moves just as fast as your life, and you should be able to access it to change your business, and maximize your ROI, just as fast. Howard Dresner, of Dresner Advisory Services, discusses how the market actually operates and is driving big data adoption.