Every business decision taken today should be driven by data. The collection of data has become big business itself as companies try and make the best decisions possible based on what the data reveals rather than by assumption or guesswork.
Customer Insights addresses three pain points that virtually every organization faces when trying to improve customer engagement: data silos, an incomplete understanding of customer behavior, and inconsistent metrics.
We are thrilled to announce that Zoomdata is named a visionary in this year’s Gartner Magic Quadrant for BI & Analytics Platforms! End-user ease of use, embeddability, and fast access to big and real-time data have always been priorities at our company. We are honored to be acknowledged as a visionary in the BI & Analytics space.
In his book for O’Reilly Media, Creating a Data-Driven Organization, author Carl Anderson covers a lot of ground. In fact, he doesn’t get to Zoomdata’s sweet spot--data visualization--until Chapter 7. But once he gets there, Anderson offers some keen insights.
Back when I started in BI, we used reporting tools to provide users with an interface into very static views of data. Over the years, we’ve seen users continuously want more information displayed in a single report. But that became very time consuming. While the report may have illustrated a point, the time to create it became less and less tenable.