As many analysts have pointed out, virtually all businesses -- B2B or B2C, large or small -- are incorporating more data and analytics in day-to-day decision making. For C-level executives, transforming their businesses into “data-driven” organizations tops their short list. And, of course, gaining a 360-degree view of customers, occupies a prominent place in those efforts.
One component of the data gold rush that hasn’t drawn a lot of scrutiny until relatively recently is master data management (MDM). MDM defines and manages the critical data of an organization to provide a single, trusted point of reference, which is essential to Customer 360. In fact, a recent report from Gartner recommends that organizations make MDM the foundation for developing a 360-degree view of the customer.
Our partner, Cloudera, just published a great blog post on the cost of NOT developing a customer 360 strategy.
To learn more, download Gartner's Master Data Management report on us.