Embedded analytics are analytic capabilities seamlessly integrated into other applications to provide in-context reporting, data visualization, discovery or exploration of data within the application, without requiring the user to switch to a separate, stand-alone analytics tool. Embedded analytics may take the form of static metrics and dashboards, or they may allow users of the software to perform interactive data discovery and exploration to gain novel insights that support data-driven decisions backed by verifiable data.
The process of embedding analytics into other software includes data source, security and user interface integration, with the goal of providing a seamless user experience so that business users are not aware when they're interacting with the parent application or the embedded analytics product.
There are two main categories of software application into which analytics may be embedded:
Homegrown or commercial operational business applications used within an enterprise or agency
The benefits of choosing to embed packaged business intelligence analytics capabilities instead of trying to build them include:
With embedded software, the Zoomdata analytics platform enables application developers to use Zoomdata capabilities to fully customize the presentation of data and visualizations for their customers. You can create a data product featuring interactive visual analytics, an application to support a specific business process, or a portal that delivers data and analytics to partners or suppliers. Regardless of the use case, Zoomdata makes it easy to embed data analytics so that the user experience is exactly what your data-driven application needs.
The Zoomdata platform also provides a REST API for creating and managing tenants, users, groups, connections, and data sources. With Zoomdata's embedded analytics solution, the concept of a standalone BI tool fades away and embedded visual analytics become a routine part of the user experience.
Zoomdata has been built from the ground-up for integrating business intelligence into other applications and provides a range of integration options from light to deep embedding, as well as extending the out-of-the-box capabilities of Zoomdata.
Visit Zoomdata Developer Zone
Zoomdata was named a visionary in the 2017 Gartner Magic Quadrant for BI and Analytic Platforms and a 2016 Gartner Cool Vendor. To read analyst reports and see other resources, please visit the resources page.
What is embedded analytics? Learn why embedded analytics is crucial to your big data needs and how it gives you a competitive advantage.