Embedded analytics are analytic capabilities seamlessly integrated into other applications to provide in-context reporting, data visualization, discovery or exploration of data within the application, without requiring the user to switch to a separate, stand-alone analytics tool. Embedded analytics may take the form of static metrics and dashboards, or they may allow users of the software to perform interactive data discovery and exploration to gain novel insights that support data-driven decisions backed by verifiable data.
The process of embedding analytics into other software includes data source, security and user interface integration, with the goal of providing a seamless user experience so that business users are not aware when they're interacting with the parent application or the embedded analytics product.
There are two main categories of software application into which analytics may be embedded:
Homegrown or commercial operational business applications used within an enterprise or agency
The benefits of choosing to embed packaged business intelligence analytics capabilities instead of trying to build them include:
With embedded software, the Zoomdata analytics platform enables application developers to use Zoomdata capabilities to fully customize the presentation of data and visualizations for their customers. You can create a data product featuring interactive visual analytics, an application to support a specific business process, or a portal that delivers data and analytics to partners or suppliers. Regardless of the use case, Zoomdata makes it easy to embed data analytics so that the user experience is exactly what your data-driven application needs.
The Zoomdata platform also provides a REST API for creating and managing tenants, users, groups, connections, and data sources. With Zoomdata's embedded analytics solution, the concept of a standalone BI tool fades away and embedded visual analytics become a routine part of the user experience.
Zoomdata has been built from the ground-up for integrating business intelligence into other applications and provides a range of integration options from light to deep embedding, as well as extending the out-of-the-box capabilities of Zoomdata.
There are four main options for embedding analytics:
2. Lightweight Integrated
3. Deeply Embedded
As greater responsibility for analytics shifts to lines of business, embedding highly interactive reports, dashboards, and mashboards inside business application helps users make faster, more informed decisions. It also reduces pressure on centralized IT teams that often struggle to keep up with demand for new data sources and analyses.
Embedded reporting also allows users to integrate multiple data sources into a single view without requiring ETL or a data warehouse. A typical scenario for embedded reporting would be enterprise risk assessment. Business applications that manage policy compliance, vendor relationships, and incident response access many sources of information. Delivering analytics through these applications, many of which may be integrated with ERP systems, enables users to take appropriate action much more quickly.
Inventory planning is another area in which embedded reporting can pay big dividends. For example, applications that manage networks of wholesale distributors must track inventory on hand, product lines, and individual stores. With embedded reporting, planners can respond immediately to spikes in demand across product lines and foresee potential out-of-stock situations with distributors.
Developing good embedded reporting is a sophisticated undertaking for which many businesses lack the skills or the time. That’s why companies like ClickFox, Markerstudy, and Blue Canopy have chosen Zoomdata as their embedded analytics platform.
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Zoomdata was named a visionary in the 2017 Gartner Magic Quadrant for BI and Analytic Platforms and a 2016 Gartner Cool Vendor. To read analyst reports and see other resources, please visit the resources page.
It is amazing how much data is available to just about every business these days. Data flows from every which way, leaving us to determine how to use it.
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