Businesses use a host of customer touch points - transactions, surveys, call center data, web forms submitted, social media, warranty metrics, and phone home logs. When connected seamlessly and analyzed effectively, such rich data sets can increase customer loyalty and revenue. Unfortunately, much of this customer-centric information is captured and retained in isolated environments. Most companies aspire to have a complete and up-to-date view of their customers, but fail due to this disconnected data. Now with Zoomdata and Cloudera Customer Insights Solution, businesses have the opportunity to deploy a solution that delivers a single, integrated voice of the customer.
When you hook Zoomdata up to state-of-the-art analytics databases optimized for big data — like Impala, part of the Enterprise Data Hub — the performance is really astounding.
Retention of the high-value customers has historically been a lagging indicator. However, with more complete data and a deeper understanding of the consumer, some telcos have developed predictive capabilities that identify at-risk customers. Armed with this data, they can develop programs that engage these high-value customers and prevent them from switching to a competitor by:
Can Big Data technologies truly boost profits and enhance customer service by providing comprehensive customer insights? Read this Customer Insights Vision blog making the case for power of new insights from new analytics fueling auto-industry insurance premium market.
Real Time Data | Customer Loyalty & Churn | Profitable Segment | Predictive Analytics
Understanding and preventing churn requires connecting to all customer touch points - transaction data, call logs, complaints, social media engagement - to create a complete customer view in real time first. This demo then showcases how this US telco analyzes root causes of churn by discerning key behavior and customer journey, identifies customer profiles at risk accordingly, and executes plan to prevent churn proactively.
With the Zoomdata and Cloudera Customer Insights solution, you can implement Cloudera’s powerful architecture with Zoomdata’s fast visual analytics for a 360 degree of your customer data.