The hype is deafening:
Architects and executives alike are not safe anywhere! The Internet of Things will weep your enterprise away in a tsunami of massive data volumes, crippling variety, and with greater velocity than ever seen before! You must buy Hadoop now!
Okay, step back. This is NOT another article professing a need to adopt the newest Apache project or buy more nodes of Hadoop. While we at Zoomdata love new Apache projects and think more Hadoop nodes are better, we realize that repeating the all too common big data spiel is a waste of your time.
Instead, let’s re-introduce you to a concept as equally important to “big data” as Hadoop. Say hello to the “data application,” or “data app” for short.