Google Cloud Platform's Streaming Analytics + Zoomdata's Streaming Analytics
We now live in an age of pervasive data. Everything of modern value is made up of bytes and pixels. Billions of devices, sensors, and apps create a constant flow of streaming data. All things digital are now, or will soon be, connected by the Internet of Things. People of all ages, nationalities, and capabilities now engage through multiple devices with hundreds of apps utilizing sensor technologies embedded in the device and creating new data and new patterns – patterns which are just waiting to be discovered. This will culminate in self-directed, autonomous analytics based on a convergence of AI (artificial intelligence) and ML (machine learning), all visualized through an adaptable, engaging interface. It’s a brave new world; one in which the combination of Google Cloud Platform’s stream analytics and machine-learning capabilities, and Zoomdata’s streaming visualization capabilities provide enterprises an unfair advantage over legacy approaches.
Data-driven & digital disruption has, or soon will, affect every market segment, every business, in every corner of the world. As a case in point, consider the case of a fictional NYC taxicab company looking for new revenue streams in the face of increased competition from the likes of Uber and Lyft.
- Micro Analysis: What assets can be retargeted? In this case, one could consider the assets to be the captive audience in the cab; the strategic relationships with local businesses & clubs; national brands that may offer MDF, etc.
- Macro Analysis: What new business models might need to be invented? Unleash imagination using the power of Google Cloud Platform, coupled with Zoomdata’s ability to provide a highly interactive UI/UX, able to be displayed on any reasonable form factor - such as a touch-enabled screen right in front of the target’s field of view.
Thus, our example NYC taxicab company can now use digital display ads to generate more revenue, while at the same time providing a great mechanism of managing real-time inventory of ads which can be self-tailored by the captive audience to maximize engagement and revenue production.